Demos

Three sites I built to make a point.

A portfolio screenshot tells you what a site looked like. These are working sites you can click through, each built around one problem I keep finding in the same kind of business.

All three are fictional companies. The phone numbers, addresses and prices are invented, and none of them are indexed by search engines. The mechanics are real.

01.

Kettle Creek Plumbing & Drain

Emergency home services

Somebody is standing in water at eleven at night, on a phone, and they are going to call whoever makes it easiest. Everything on this site is built for that thirty seconds.

The navigation is organized by symptom rather than service name, because nobody searches for "hydro jetting," they search for what they are looking at. And it posts prices, which almost no contractor does.

Open the demo Loads in under a second, no tracking

What it shows

Symptom-first navigation
Seven jobs priced openly
Sticky call bar on mobile
Service areas as real pages
Valid local business schema

02.

Caldwell Ridge Roofing Co.

Considered purchase

Nobody buys a roof at midnight. They get three bids over two weeks, and the thing they actually want first is a number that nobody will give them.

So this one leads with a working estimator. Square footage, pitch, material, existing layers, and you get a real range with a payment figure before you have spoken to anybody. The insurance claim process is laid out step by step underneath it, because that is how most of these jobs get paid for.

Open the demo Try the estimator

What it shows

Interactive cost estimator
Insurance claim walkthrough
Materials compared honestly
Financing with real monthly math
Schema and page copy that agree

03.

Rivercane Outfitters

Booking-driven tourism

This is the one closest to the work I have done for the last decade. Most tour operators bolt a booking engine onto their site, and the visitor gets thrown into somebody else's checkout with different branding and a service fee on top. That handoff is where the booking dies.

Here the whole thing happens on the page. Trip, date, time, party size, total. The calendar is live, the spots remaining are real, and the booking fee line says zero because that is the entire argument for booking direct.

Open the demo Full booking flow, nothing is charged

What it shows

Complete on-page booking flow
Live availability and time slots
Seasonality mapped to trips
Direct versus reseller, stated plainly
Weather policy above the fold

Your turn

What would yours look like?

Tell me what your site is doing now and where you think it is losing people. I will tell you honestly whether I can help and what it would take.

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